Freshwrapp Aluminium foil is a Superbrand product and is a part of the Foil and Packaging business of Hindalco Industries, a metals flagship company of the US $18 billion Aditya Birla Group. By offering a healthy and hygienic alternative to traditional food-packaging methods, Freshwrapp has transformed into a powerful brand in the aluminium foil category. Freshwrapp has created several products that cater to the needs of a market ranging from individual families to hotels, restaurants, Laboratory and catering businesses. Serving more than 1.5 million Indian household per month, the flagship brands Freshwrapp and Superwrap now have a place in almost every kitchen.